Watch this video and learn how to create your own freebie
Getting started online means that you will build a list of interested prospects on a regular basis. These people will join your list by finding you in one of a variety of ways and then deciding that they absolutely must have your free giveaway in exchange for their name and email address. Think about the last time you joined someone's list. More than likely they were offering a free gift that you felt you just could not live without. This is the feeling you'll want your prospects to have every time.
Start by making a list of the biggest problems and concerns of your target audience. What types of things might keep them awake at night. For my niche, the biggest problems I am solving are around helping people to replace income lost after a job loss, health issue, or early retirement. You must know what it is for your niche, and if you are not sure, ask people on the social media sites to help you out.
Once you know what your audience is concerned about, set about creating a short report or audio that helps them to begin to solve their problem. Your free giveaway will not completely solve their problem, because this information is more of what you would include in a product. Instead, think of this as your opportunity to get people headed in the right direction.
Typically I will write several articles and blog posts on my topic to get started. Then I will choose the best and most relevant information from what I have written to include in a short report. I like to write about five pages, which comes out to about two thousand words or so. You will notice that I start repurposing my content right away, as I have now written blog posts, articles, and a short report from the same material. I write every word myself so that I know my new prospects will be learning directly from me.
Now it's time to make your report more attractive. I do this by adding a border to the pages, including a footer with a link back to my blog or other site, and including a couple of royalty-free images. Also, use a sans serif font that is easy to read, such as Tahoma, Verdana, or Arial. I usually make my sub-headlines about size 14 or 16 and the body of my report is size 12 for best results.
Once you have written your report, convert it to PDF. This is available as part of the newest Word programs, or at no cost from Open Office. This PDF is then uploaded to your server through your WordPress site or by using an FTP - file transfer protocol - program. This is simple enough to do, but you may choose to have a web person do it for you.
Set up your site so that a new prospect will opt in, be taken to a thank you page, and will then check their email for the download link. This will build your list quickly and get you off to an excellent start.
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