Creating Your Own Information Product It's Not As Difficult As It Seems
So, how does this affect you? Well, in simple terms you obviously want to make money from selling information products, right? In this article I am going to give you 5 crucial, powerful tips that will help you to not only get started in this market, butstay at the top of the field.
Here are the 5 tips:
Tip #1 - Always focus on your customer and not on the money.
I learnt this lesson very early on. If your aim is to simply make money, and as much of it as possible, you will fail.As human beings we are tuned to be attracted to people that want to help us. It's basically about trust!If people trust you they will part with their money. If you sell them rubbish they will not only complain and ask for theirmoney back, but they will also tell on average at least 10 people about their bad experience with your company. The lesson here is to sell your information products with your customer at the forefront of your mind. Giv them something thatwill make a difference to their lives. Give them something that will improve their standard of living. Give them an advantageover other people. if you do this, you will succeed and you will always make money.
Tip #2 - Give away FREE bonus items.
We all love a free bonus! It's what makes us buy more. You need to make your customer feel like they are winning; like they aregetting the best deal. If you do this, they are far more likely to part with their money.I always try to giv my customers at least one free bonus items, often 2 or 3. I have found that this increases conversionsby a whopping 75%.
Tip #3 - Trust is the key to wealth.
I've mentioned this before in this article, but I want to mention it again. If your customers trust you they will give you money.any element of mis-trust and you will lose them. On average a website will convert a sale from just 1 out of every 100 customers.If a website is converting at this rate, it is doing quite well! This reiterates my point that people unknowingly are searchingfor trust when buying products. That is why customers prefer large branded companies, simply because there is an element of built in trustwith their purchase. You have to build up that trust and to do that you have to engage with them. On the vast majority ofmy online businesses I will offer my customers a free product or report in exchange for their contact details. once I have their contactdetails I can then start to build up that trust in a series of follow-up messages and services. Trust me, this works!
In general I have found that people will buy something from me if i provide them with a product that will either do one of, all of or a combination of the following: 1. Improve their health2. Improv their life3. Give them an advantage 4. Save them money Whenever i create an information product i will always concentrate on one of the above areas. If i do this, I am certain that the product will sell. For example, one of my very first online businesses focused on providing my customers with career booksthat gave them a massive advantage over all of the other applicants. I gave them the interview questions and I also gave themsample responses to those questions. As you can imagine, they sold like hot cakes!
Tip #5 - Avoid mass markets; you won't sell anything.
When choosing information products to sell with resell rights avoid those markets that are saturated. Generally these products are ones that claim to help people stop smoking, get rich quick or lose weight. Whilst I have found that some of these types of productsare great quality the market is saturated. Try to find products that are both high quality and niche.
If you follow all of the above tips your chances of success when selling resell rights information products will increase greatly. Remember, always concentrate on your customer and not on the money!
This is the best way to make money with info products because your own list will likely buy from you again and again. It's easier to sell to an existing client than trying to sell to a total stranger.
There are two keys to success when selling your info products to your own list. The first is growing that list! The larger the list, the more sales you'll make - simple math. The second is growing your relationship with your list. A small list of people who know, like and trust you is far more valuable than a large list of people who don't know you at all.
5. Speaking
When you speak people instantly feel connected to you. If you delivered a powerful talk that makes your audience hungry for more, you're likely to sell a ton at the back of the room after your talk.
Speaking is also an excellent way to grow your list. Collect business cards from everyone attending and raffle off one of your products at the event. The cost of the product is nothing compared to the value of dozens of new leads to put in your database. The best way make more sales with info products is to combine all five methods above. It's easy because they all work together naturally. I encourage you to take a topic you know your audience wants the most and create your info product around it. Simply put on a teleclass, record it and package it up as an info product. People are waiting right now for you to show them the way - and they will pay you very nicely for making their life easier.
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