Well Worth The Watch When You Are Setting Up Your Landing Page
One of the desirable features of affiliate marketing is that you do not necessarily need anything to make money. You do not need a web site, your own product, or a plan for that matter. However, it is highly beneficial if you do have a landing page for visitors and prospects to go to as this can drastically increase your sells.
Unlike what you may believe, there is much more to creating a landing page than quickly piecing together a simple web page and calling it good. This is going to act as a sales page for you and your newfound business. Therefore, you want to make the most of it.
The first thing to keep in mind with your landing page is that it should be as simple as possible. You do not want to have too many products or advertisements distracting the visitor from the main product or service. The easier it is for them to find the product and learn more, the better chance you have of generating a sell. If need be, you may want to consider creating multiple landing pages so there is one for each product.
Utilize space with the landing page so it does not seem so cluttered and overwhelming. If a visitor comes to your site and sees two or three paragraphs with 10-15 sentences in each paragraph, they are going to run. Space out the content and consider using bullets as this will make the content easier to take in.
Make sure the content on your landing page is short and concise. Let the product do the talking for you. You mainly want to highlight how prospects will benefit from the product or service and what is in it for them. No one wants to hear about how great your affiliate marketing program is.
While you do not want to overwhelm visitors with too many banners or graphics, using text links within the content and one or two banners on the side of the landing page can be beneficial. You want the banner to take visitors directly to the product with a full summary of it and the text link should be connected to a sentence that highlights key benefits of the product.
The final tip to keep in mind when designing a landing page is to make it clear to the prospect how to get to the product page or order page so they can purchase what they are looking for. You want to make it as easy as possible on the prospect so they do not have to scroll through the entire site just to find an order page.
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