Friday, 29 May 2015
Best Paid Traffic Sources (MUST SEE)
Great Advice On Paid Traffic For Your Website
When you're launching a new website you're eager to get plenty of new visitors. Your biggest hope is probably accumulating a large following of subscribers, whether through a mailing list or RSS feed. But when your blog is new it can be incredibly difficult to gain any traction.
There are a number of ways to boost the amount of traffic that's coming to your site while it's still in its infancy, though, especially if you're willing to pay for it. That's what this guide will focus on, and you'll quickly realize that it's not as expensive as you might have thought.
Use PPC Ads
Whether using Facebook ads or Google's AdWords platform, it's possible to put your site in front of the right audience with ease. On Facebook you can choose specifics regarding the demographics of your target audience, including their age, gender, location, and even their indicated interests. On Google, you can put your site in front of people searching for phrases associated with your content and even limit the geographic region in which your ads are displayed.
They're two very different platforms, but the end results are the same. The overall cost of your pay per click campaign will depend on how many competitors are targeting the same visitors. In some cases you may actually find a term or demographic that can be targeted for just pennies per click. In others, though, it can cost twenty dollars or more for a single visitor.
Either way, if you have the budget for it, these are great platforms that can provide steady, long-term streams of new visitors for your site.
Paid Joint Venture Partnerships with Blog Owners
It's possible to reach out to another blog owner to strike up a deal that promotes your site. How you go about handling the promotion is something that will vary from one person to the next. You may find that some blogs are willing to promote your site through their posts, whereas others are only willing to do so with clearly labeled advertisements.
The most important thing to realize, though, is that it's usually not a wise decision to reach out to your competitors with these offers. Instead, find blogs that cater to different interests of the same target market. For instance, if you're promoting a site about video games you might want to find a blog that writes about table top role playing games.
Pay the Owner of a Niche Mailing List
Just like contacting blog owners for joint venture partnerships, mailing lists can prove to be an incredible source of new traffic. Mailing list owners may have access to tens of thousands of individuals in your target demographic, and they're almost always willing to participate in some paid advertising. After all, the whole reason they own their mailing list is to generate a profit!
Again, like reaching out to blog owners, you're best served by finding those in a complimentary niche. Your competitors just aren't going to be willing to promote your stuff, even if you're paying for it. Finding these mailing lists can be a little difficult, though, as they're not published on the web for everyone to see like a blog.
Use Traditional Advertising Mediums
You can drive tons of traffic to your website with traditional advertising techniques, too. The newspaper, radio, and television all provide an outstanding opportunity. The one downfall to this technique is that it isn't targeted, so it generally only works well for sites that appeal to a large audience.
You've undoubtedly heard these types of advertisements at some point. Freecreditreport.com, and Webuyanycar.com have used radio jingles with huge success. Travelocity.com and Expedia.com have both used television spots successfully, too.
Another challenge with this method is the cost. Thankfully, Google has created Google TV ads, which allows even those of us with the smallest budgets to get our ads on national television networks. You might not be able to get a spot on prime time TV through this method, but it can definitely increase your exposure.
All of these strategies work, but the long term goal should always be creating content that is read, appreciated, and shared by your audience. That's how the most successful blogs grow and operate.
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