100% Free Training You Can Use To Make Money Online
Hello! I want to discuss today the concept of several parts of what the online marketing industry use on a daily basis. Perhaps you have heard words such as a lead, capture page, funnel, sales page, etc. but do you really know what they mean? Today I want to explain to you the concept of these words.
What is Online Marketing?
Online marketing, also refer as online advertising, or internet advertising, means marketing through Internet. It can be done through banners, videos, e-mails, search engine marketing, etc. The online marketing is created by two parts, the business or entrepreneur that wants to sell or promote a product or service, and the advertisers who creates the display.
What is a Capture Page?
A capture page, also refer as landing page or lead capture page is a website that appears when a person clicks on an advertisement or a search engine optimization. At the website, a person will see a box, known as opt-in, asking a question about the information it was looking for, or simply a box where a person can provide some personal information to stay in contact or to receive an offer. The personal information can be an e-mail, phone number, address, etc.
What is a Lead?
A lead is a person who opt-in their personal information in a capture page. This process will lead to a sale.
What is a Sales Page?
A sales Page is a single website which usually appears after a capture page. In a sales page, a person will see a video offering a product or service from the owner of the website inviting the person to enroll or to buy a product.
What is a Funnel?
A funnel means getting together the e-mails received from the capture page, and keeping them in contact, which eventually becomes a sale. The idea of a funnel helps businesses or entrepreneurs to create a bond or a relationship with the owner of the e-mail.
What is an Autorresponder?
An autorresponder is a program that creates lists through campaigns. The lists contains the e-mails received from the capture page, in order to send information over a product or service through automatic e-mails. The business can decide when to send the e-mails, how often, and exactly at what time.
What is a Thank You Page?
A thank you page is a page in which a person who just subscribed in a capture page will be redirect in order to know what is the next step, or simply to say thank you for subscribing.
Well, that's all for now!
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