How to Create Information Products that Sell with Yaro Starak (Entrepren...

Please Watch This Video To The End It Will Give You Valuable Info On Creating Your Own Information Product To Market Online
 

The last article was about how to find a niche market. Today, I am going to go through how to create an information product that your market has asked for. The information product we are talking about today is an ebook.

 

Now you have found your niche market, and you have researched what your market wants. You have joined groups and forums to find out what people are talking about and contributed your part to the groups by giving useful information and knowledge.

Being a member of these groups is very important to everybody within a group. Give great, useful content to other members in the group, and you will be appreciated. It is about helping each other and socializing.

You have created a survey for your niche market by using Surveymonkey.com, and you have received a great number of answers to your questions.

 Here is a hot tip!
In your survey, mention that if people want to leave their first name and email address, you will happily send your ebook when it's ready for them as a gift for answering your survey.

What to do with your answers from the survey? Well, now is where it really gets exciting!
One of the quickest and most effective ways to create your own information products is to interview an expert and use those survey answers as a guide to your questions for your expert.

Here is an example: Your survey question is, €What is your the most pressing question about growing bonsais?€ (if that is your niche). One reply could be, how do I select a suitable plant for growing bonsais? Then, that would be one of the questions you would ask from your expert.
This way, you are giving your market what they are wanting, right?
So, if you happen to be an expert in your chosen niche area, you could interview yourself! Okay, now that would be funny! In the case of you being the expert, get someone else to interview you for an hour.

You can find your experts by going to Google Search. When you find a few, just email them and ask if you could promote their business by interviewing them for an hour and making an ebook or audio out of the interview. The experts can promote their business at the end of the interview.
Why is interviewing an expert a great way to create your product?
- It's quick, affordable, and unique.

- The interview can be transcribed into an ebook or audio CD (and sent as a gift for your survey audience) or be used in your newsletter.

- You can make 15-minute audios or written reports out of your interview and give those as a bonus or as a gift for your subscribers.

- You can make articles from the interview and send them to article directories with your website details, thereby bringing free traffic back to your website.
If you don't want to do the interview yourself, hire someone else to do it for you. Here is an example: Make contact with your local radio station and ask if they have someone who would be interested in the job.

Another way to create your product is to hire a ghost writer to create your ebook for you. Give your questions that your audience gave you in the survey to your writer so she/he can answer them in your ebook. In addition, you can provide any other information that you would like to have in your ebook.
One great place to hire a ghost writer is Elance.com. There, you can get several quotes for the job and select the one that personally suits you.

Ebooks are generally sold for around $27.00, but it all depends on the subject matter. But, you can increase your price if you do several interviews and have them packaged together into a group of 3 or 5 interviews. Or, you can have an ebook and audio packaged together.

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